Tuesday, September 4, 2012

RJ Malishka shouts Bajaate Raho @ Zurich !!!

Radio as a medium, is a rich source of information. The first ever radio-broadcasting came to the face of Earth in 1906, it was made possible by Mr. Reginald Aubrey Fessenden. Eleven years before the independence, the All India Radio (AIR) was formally launched in 1936. Through its six channels, only News was being broadcasted. It was in 1952 that the First National Programme of Music broadcast was telecasted from AIR. Privatisation of radio began in the early 90's. Radio City was the first pvt station to be launched in India in the city of Bangalore (Now Bengaluru) in the year 2001, eventually followed by Radio Mirchi and the others in different parts of the country. When we talk about RJ's or the Radio Jockey's, how can one not talk about our very own Malishka from  93.5 Red FM, Mumbai.


 Malishka hosts the "Morning No.1 " show on " 93.5 RED FM , Mumbai" and it is the most loved show on radio. Recently Malishka has been selected to represent India at the International Radio Festival (IRF) in Zurich, in the month of September. Why Malishka???? Lets see, what makes Malishka the most preferred Radio Jockey among the others......



Before joining Red FM, Malishka was a radio jockey at Win 94.6 FM, a pvt radio station owned by Millennium. WIN 94.6 FM surrendered its license to protest against high enforcement of taxes from a radio channel. That is when Malishka joined Red FM with her Breakfast show "Morning No.1" and the show was an instant hit. Malishka has won several awards for her show. It is her crisp and quirky voice that makes any topic interesting. She has also won the " RAPA Award for Best Female Radio Jockey- Hindi". She has also trained Vidya Balan for her role as an RJ in the film " Lage Raho Munna Bhai ". 

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"Malishka wins award for best show at IRF "

There are 9 Radio stations in Mumbai including two public radio stations with many RJ's. But still Malishka clearly emerges as the winner for every Mumbaikar. She has an impeccable way of dealing with topics, sometimes hilarious though, but this is what makes the connection between her and every Mumbaikar. I am thankful enough that I had a chance to meet Malishka in real life, through " RED FM- Vote for boat campaign" and indeed she is bubbly, very cheerful, Happy go lucky person and always smiling. The fact that Malishka is the choosen one amongst the more than 100 entries from radio jocks and radio show producers from more than 70 private and public FM radio stations all over India proves her hard work and popularity amongst masses. RJ Malishka and her show producer Naheed will go live with their radio show from the magnificent castle of Schloss Sihlberg, Zurich to entertain the international audience in Europe. The show will also be aired on Red FM 93.5 in India.



We congratulate Malishka and wish her All The Best, we know that she is going to emerge as a clear winner. It would be incomplete for me to end this article here without saying this.........." Bajaate Raho Malishka !!! "

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